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6 Questions You Should Ask Before Choosing a Business Partner

In the last blog, we discovered how essential partnerships can be to the growth and influence of a business, so now you’re convinced that a partnership is for you. But before running off to find Aunt Sally or your best friend, Joe, to partner with you on your new venture, consider the elements that make someone a good candidate for a partnership.

Getting out of a sticky partnership can often be more difficult than getting out of a bathtub of superglue. To avoid having to take such measures in a partnership that isn’t working, make sure you ask yourself the following six questions: Read More

The 5 Core Benefits of Partnership

In 2011, two of my closest friends and I were brainstorming some ideas for a new business. We saw an opportunity to create a refreshingly different car buying experience, while simultaneously serving people in our community.

The idea was simple — every sale would help us give away a car to someone in need. It’d be a dream come true to create a better car buying experience, so we began the conversation and started exploring our options.

At the time, Nate had over 12 years of experience in the auto industry. He’d grown up in the car business and his highly specialized knowledge was invaluable.

Simon was the salesperson of the group. He had an incredible passion for cars and over five years of experience selling them.

I only had four months of experience in the car business, but I’d run my own successful real estate business for four years leading up to this, plus I had just launched two other businesses earlier that year, so I brought the backend business experience.

We didn’t have a clue what it would look like, but we were very excited and felt like there was a legitimate opportunity to succeed and serve. After months of deliberation and planning, we decided to go for it: Providence Auto Group was born.

We started on a small scale, doing the best we could with a minimum viable product. For our retail and office space, we rented out half of a cabin with only 15 parking spaces and worked on the business in the off hours of our regular jobs. On weekends and evenings after work, we were there, pounding away, putting every dime of profit for the 1st six months back into the business.

That was five years ago, and today, Providence is one of the most respected car dealerships in the Nashville community. As proud as I am of what it’s become, I know that the dealership would’ve never made it off the ground if even just two of us had pursued it. It’s taken all three of us to make the partnership succeed.

In this blog I’ve covered the top five benefits that a partnership can offer you. Let’s dive in.

1. Partnerships Expand and Grow Your Business

While the mission of Providence has remained unchanged, many other aspects of the business have been refined over the years. Since each partner has their own unique skill set and experience, we’ve been able to grow the business far beyond what any one of us could’ve done on our own.

There have been several pivotal moments where the business would have failed if it hadn’t been for one of the partners stepping up and playing a key role. We’ve shared in the leadership of the business, taking the reins when certain challenges align with our individual areas of expertise.

This has allowed us to form a combined skill set and knowledge base that’s made our dealership unique and successful, both financially and according to our mission.

2.  Partnerships Reduce Risk

Because we’ve combined our skills and experience, our chances of failure are much lower than if we’d pursued this goal individually. If we hadn’t collectively backed the business, we’d have missed out on countless opportunities and failed.

3.  Partnerships Reduce Individual Responsibility

In this partnership, we’re each responsible for different areas, so our individual responsibility for the business as a whole is much lower.

There have been plenty of situations when someone has stepped up and carried more than their fair share. If any single one of us had been responsible for the entire business, it wouldn’t have survived the first six months.

4.  Partnerships Allow for More Individual Freedom

Our business partnership has made it easier for each of us to have real time off and unplug from the business when needed. Sharing the responsibility has drastically lowered each of our time requirements, especially from an operational standpoint.

The partnership has also given each of us the opportunity to start additional businesses. If the dealership had been a sole proprietorship, we wouldn’t have had time or energy to put into other ventures.

5.  Partnerships Take Advantage of Synergy

We’re all familiar with the term, but until you experience it first hand, you really can’t appreciate the power of synergy. I’ve experienced it through the partnership we have at Providence Auto Group. Constant refinement because we act as a mirror and sounding board.

If each of the partners had started our own dealership, we wouldn’t have achieved even close to one third of the impact that we’ve made together. At Providence, our results truly are greater than the sum of the parts. Thanks to the partnership, we have a situation where 1+1+1=8.

Date Before You Marry

As amazing as my experience has been with Providence, I’m well aware that partnerships are not right for every person or business. If I believed they were absolutely necessary to every business’s success, all my other businesses would be partnerships.  But I do believe in partnerships so much that I constantly look for partnership opportunities and most of my businesses are some form of partnership. 

Areas where together, there’s more exponential leverage, increased freedom, reduced risk, and greater joy. 

You can be a sole proprietor and still gain freedom from running all the business operations [LINK TO OWNER OPERATOR POST]. But there are moments in life and business when joining forces is a much smarter option than going at it alone.

I talk with entrepreneurs all the time about why one of the best things to do for their business is to find a business partner (or multiple partners). Then I emphasize the need to be smart about it.

In other words, you have to date before you get married! Now that you understand why a partnership could dramatically accentuate your business potential, you’re ready to look for a partner. To help you in that process, our next blog will cover the top six questions you should ask yourself before stepping into partnership with someone.

What Are My Excuses Costing Me?

“He that is good for making excuses is seldom good for anything else.”

-Benjamin Franklin

This blog is not about me trying to sell you something as much as it is about me trying to sell you on yourself. The greatest obstacle to your success is not your age, circumstances, or skill set, but you. Check out this short list, for starters: Read More

Wake up, Kick Ass, Repeat: The Key Principles of Developing Amazing Morning Rituals

It’s been a great morning so far.

A steaming cup of matcha tea rests besides me with a stack of my current favorite reads.  A bright winter sun is beaming through the window and I’m silently adding the beautiful weather to the list of things I’m grateful for.

I can always trace my great days back to a great morning. For me, a great morning is one which I spend doing the rituals I’ve developed over the past several years. If I start my day off right, the rest of the day tends to fall the way it should.

This leads to my week being better and ultimately to my entire year being set up for success.

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The HOW M.A.P. | Goal Setting Series 0.3


“A goal properly set is halfway reached.” ~ Zig Ziglar

Let’s play a pop quiz. What good is it if you write your goals down but don’t take action on them?

a.) Lots of good. No action ends up being the best way to achieve your goals.

b.) Some good. You’ll still get results.

c.) No good whatsoever. You’re dead in the water without action.

You may be surprised, but the answer is b! It will actually still generate results for you.

Without even looking at your goal list again, you’re much more likely to achieve your goals simply by having focused on them during the timeframe that you thought them out and wrote them down. (I blogged about this process in part one and two of this series.) The more you look at your goals and take action on it, the more likely you are to achieve your goals.

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The What of Goal Setting|Goal Setting Series 0.2


What do you want to accomplish? Who do you want to become?

“Review your goals twice every day in order to be focused on achieving them.” – Les Brown

Heart and Mind. These two aspects of yourself have the power to accomplish anything you set their full power towards. But there’s a catch. They have to be working in complete harmony together.

Ambitious people like me screw up when we get excited about a goal but don’t take the time to fully analyze whether or not our entire person is committed to and can achieve the goal.  This leads to goals not being met and getting let down in a huge way, which further inhibits willpower to make and meet new goals.

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The Why of Goal Setting | Goal Setting Series 0.1


“You lose your way when you lose your why.” – Michael Hyatt

“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins

Five years ago, I went to Argentina for my first five weeks of sabbatical (something I learned from Tim Ferris). During this time, I realized if I continued on my path in real estate the way I was, it was just a matter of time before I’d burn out, so I designed these systems to proactively treat this problem.

Many people have a list of goals sitting in the back of their minds somewhere, but because they don’t have enough motivation to accomplish them, these goals will remain intact and unaccomplished in the back of their minds forever.

This motivation is your Why: the incentive behind every decision you make.

Sometimes your goals are small ones – like becoming a ninja karate expert or learning how to dance, and sometimes they are pivotal to your success in life; buying your first home, finding a life mate, getting certified in a particular skill or discovering your calling.

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Seven Keys to Your Best Holidays Yet


If you’re anything like me, it’s easy to get sidetracked from the true purpose of the holidays while being emotionally and physically spread out over parties, shopping trips and family obligations – all of which seem to overflow the holiday season. While some of us might feel like canceling Christmas this year and hightailing it to the Bahamas to spend our holidays on the beach in serenity, this isn’t an option most of us are seriously considering.

You might be thinking, if only there was a way for me to capture the peace of an island holiday and marry it with my traditional, family-pocketed holiday. I’ve wondered the same thing in holidays past and have since come up with a comprehensive list of things that have turned out to be lifesavers. After all, there’s got to be a way to tap into the old-glory, nostalgic charm the holiday movies and paraphernalia tells us about. Let’s dive in.

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The Man Who Helped Bring Pro Soccer to Nashville

He’s an unassuming one, this Chris Redhage. Not to be taken for passive, as you sense in his spirit a insatiable appetite for growth and a passion to make a difference. As a friend, he’s agreed to interview with me even though his schedule is now a plethora of meetings and business activities. He settles his 6’3” frame into the chair beside me and lets out an easy smile.


CHRIS: Avery Fisher.

MIKE: Yeah, Avery Fisher introduced us.

It was a bro-date at PF Changs during which we were introduced by a mutual friend nearly four years ago. During this time, many things have changed, but one thing that hasn’t changed is our ability to pick up right where we left off.

MIKE: So Nashville knows you as the man who brought us soccer, but before that you’d started Provider Trust, which is one of the best healthcare technology companies Nashville. Didn’t you guys make it on E-500?

CHRIS: E 5000 actually. Number 10 in Nashville.

MIKE: Tell me, what are you most excited about right now?

CHRIS: Soccer. What’s great about it is that I get to marry a passion of mine to the business knowledge I’ve acquired over the past 10-15 years. David Dill – we’ve always been great friends, gone on mission trips together – but about a year and half ago, we were approached about taking an amateur team pro. Over the last year and a half, David, myself and Marcus Whitney went about making this happen. Ultimately, we’re very value-centered, we’re very much in this to unify (Nashville). With soccer there has always been a pyramid to the pros, so Tennessee State Soccer Association, our statewide soccer association, will help this team sit right below professional teams and help funnel players into the professional arena. Sports are incredibly powerful because they help you learn to deal with disappointment. You are at your best when you are willing to make mistakes. The reality of believing in who God made you to be despite failure is what makes you grow.

MIKE: What are some of your failures that have actually become gifts?

CHRIS: Early in life I got an opportunity to work for a wealthy family in Louisville, Kentucky. I was embezzled by a small sum of half a million dollars from one of my ventures and had another guy walk out on a 350,000 bank loan all before I turned 28-years-old. Going from coaching soccer at a high level at the University of Nebraska to running into more ethical issues as I started businesses was not something I expected. In hindsight, those experiences are the gifts that keep on giving. Something I say often is: Life’s tragic, period. God is faithful, period. Both of these statements are independent, but both are true. So for me, the embezzlement turned out to be a lesson in being a better business owner. I’ve also learned to trust my heart a lot more; instead of pressing down those feelings I’m letting them come out. I always say, the heart will always win. If you’re feeling something, it needs to be addressed.

CHRIS: I’m motivated by the desire to make the world a better place. Ultimately I want to impact people’s hearts. I get jazzed knowing that there are 37 people coming to work every day, buying houses, having kids, paying tuition. It’s great to close deals, but standing in a circle with my team in the morning and knowing that all of these people trusted your vision enough to carry it to this point – that’s amazing. When envy wants to creep in when I see other businesspeople closing big deals, I remember that this is bigger than me. If we want to grow exponentially, we have to work together.

MIKE: A fear-based thing many leaders do is get hung up on one leadership skill that they don’t want to let go of, which consequently stunts their growth. The fear is that the person taking over will become better than them at that specific skill. The best leaders I know – you included – have the wisdom to know that it isn’t so much about who is doing the jobs, but that the jobs are getting done.

CHRIS: Yeah, because when you start a company, your identity is wrapped in it.

MIKE: You grow these businesses and then learn to let them go so that you have the bandwidth to move on to other creative things. How have you learned to make that shift?

CHRIS: As an entrepreneur, you (learn) that you can only do one thing really well. I try to be really disciplined at the one thing so I can have the ability to move on from there. I’m recognizing that birthing things takes a lot of energy.

MIKE: Makes sense. In the early seasons of a business, it’s like a human baby that requires much attention and less sleep. How many ventures have you been apart of now?

CHRIS: Five or six – only a couple have been successful now.

MIKE: When did you know that you were going to be an entrepreneur?

CHRIS: I always had this knack for figuring out ways to make money. Growing up, I was the kid selling my brother’s candy for the baseball team before we even got home. He loved it because he didn’t have to go out and sell it! I knew in college that I was going to be a part of starting companies as a leadership studies major. A family I know who runs a company called Talent Plus; they just really encouraged me – pushed me out there to start companies and think bigger than simply growing up in Lincoln, Nebraska.
MIKE: What was your first business?

CHRIS: I sold water guns to college sororities and it lasted about six weeks. We eventually morphed it into a successful venture called Destination 7.

MIKE: What are some of the most transformative books or experiences you’ve had thus far?

CHRIS: The Little Engine that Could – the book I wrote about for my college essay when all I could do was kick a ball. The Lean Startup, which talks about how to trust your heart, but use data to help you make good decisions. And Voice of the Heart, a book about learning to feel my feelings and tell the truth. Those books have changed me a lot. With athletes so much is based on performance that they can become afraid to speak what they’re really feeling. I destroyed my body because I didn’t allow my heart to feel in a lot of ways.

MIKE: What is your definition of leadership?

CHRIS: Leadership to me is moving someone or something to a different place. It’s connecting to someone’s heart – whether through a person, service or a product – and engaging in a relationship that then takes them to a different place.

MIKE: I’ve never heard that before.

CHRIS: You won’t find that in a textbook. For me, I’ve learned so much in the past five years about what authentic leadership is. I know it’s a buzzword, but it includes anger and passion, and it includes feeling your feelings. You don’t have to be perfect all the time, but you have to be true to who you are so that people can trust you.

MIKE: What were your earliest influences?

CHRIS: I’m smiling because I never thought I was a leader. I had a learning disability of reading comprehension. I had to basically learn how to learn my way. I had to leave class to go learn how to learn, and I had a lot of shame about that. You have to process that stuff. This morning I was reading something to my team and as I’m reading it I’m thinking back to when I was in fifth or sixth grade. There are still a lot of feelings surrounding that. Then I got into junior high and high school and I grew into my body, started playing sports and thought, “Oh my gosh, people think I’m a leader.”

MIKE: What are your secrets to keeping yourself energized to create businesses and lead your teams?

CHRIS: You have to lead from the overflow of taking care of yourself. Getting massages. (laughter) Get a good therapist. Trust that you’re not going to be perfect.

MIKE: Self-leadership is so important. What does self-care look like for you on a daily basis?

CHRIS: Eating right. I definitely look at food as the fuel I’m putting into my body for the tasks I want to accomplish. I work out every day, even if it’s just a run. Over the last year I’ve realized If I get seven and a half hours of sleep, I’m good, and if I don’t, I’m in bad shape and everyone knows it. Emotionally, if you don’t take care of yourself, you won’t be (crushing) anything. I wake up, get a good workout in, spend some time by myself, get some emails done before going into work. Something I’ve stopped doing is taking meetings in the morning. For example, if I’m an asshole because I didn’t get enough sleep or take care of myself that morning, my client might go home and get in a argument with their spouse or snap at their child, and I don’t want to be the instigator of that.

MIKE: Where do you feel like you’re terrific in your leadership? And where do you feel like you can go to another level?

CHRIS: I’m really good at vision-casting; getting people excited about a project. As our team grows I’m learning to become better at managerial skills.

MIKE: Flow is a concept of being in the zone and tuning out the world to accomplish something, whether it’s an art, a sporting event, or a business project. It’s one of the most fulfilling states you can be in. What do you do to get yourself in a state of flow?

CHRIS: That’s actually a question we ask every person who works at Provider Trust. We say, “Please describe what it means to be in flow.” When I think of flow, I think back to soccer. What was I like when the ball would come in. And now, I remove all the obstacles and set aside the time to work on what I need to accomplish.

MIKE: You invented the reclaim box! A box for you to put your smartphone in a box so you can reclaim the time with the people you are with. Love that. When you’re tuning out, do you go away? Do you go to a coffeeshop?

CHRIS: If I’m working, I have my headphones on at my desk. We don’t have any offices at Provider Trust; it’s all open work spaces. People know to leave me alone when I zone in, but when you call me, I always answer.

MIKE: (laughter) No, you don’t. My next blog is about partnerships. What are some of the things you look for in a partner?

CHRIS: Communication, respect and honesty. One of the big things is how someone deals with conflict. Something that we do for Provider Trust is conflict resolution. I grew up thinking that conflict was bad, but if you’re in relationship, you’re going to have conflict. It’s important to sit aside and talk about it, learning what their experience of you is, and sharing what you’re experience of them is. I also have a policy: No Assholes Allowed. Life is way to short to deal with people who can’t be honest.

MIKE: How about in dating?

CHRIS: Dating’s harder.

MIKE: Last question. Fast-forward five years. Who is Chris Redhage then, personally and professionally?

CHRIS: Professionally, I would love to be the owner of a major league soccer team. Personally, I would love to be in a relationship.

MIKE: Ladies, Chris is single.

CHRIS: But with someone who wants to be in relationship! Ultimately with someone who knows, understands and cares for me. With someone I like, who likes me, and we can be best friends. Maybe have some kids.

MIKE: That’s gonna happen.

Chris leans in his chair, unhinges his shoulders and grins. His fixed, far-off gaze tells me he’s envisioning a luminous future. Someone observing could get the feeling that Provider Trust, Nashville Soccer and Nashville the city have a lot going for them with a leader like this. An observer could conclude that with this vision and faith, the inconceivable just might be delightfully attainable.

Top Ten Sales Books


Let’s be honest.  You and I have both experienced high pressure salespeople that is a discredit to the industry.  But we’ve also experienced extraordinary service, skill and care where a pro helped us get out of our own way to make a great decision for ourselves.  The latter is what I want to focus on.

Selling can be a noble profession, one where at the highest level you’re removing the barriers and obstacles from a client getting what he wants.  This decision often will impact his company, his life, and his family in a positive way. You’re bringing him way more value than you’re being paid for.  Sometimes 10X-100X of what a client may pay you.

This is why I like sales.  And why I believe sales at it’s highest level is an extraordinary act of service.  And those that live by a servant hearted orientation do the best.  This is why I’ve been in sales since I was a 20 year old college student and why I still love it.  

Fundamentally, sales at its highest level is serving. Your moral and fiduciary responsibility is to protect your client’s best interest: to make sure your client doesn’t buy any more than they should or any less than they should. This is covered in an additional resource by Jay Abraham, the world’s most renowned marketing expert. To download his strategy of preeminence, click HERE.

These are the top ten sales books (not listed in any particular order) I would recommend for anyone desiring to grow in the area of sales.


  1. Never Eat Alonenever-eat-alone

One of my favorites on this list, although not even strictly-speaking a sales book, is “Never Eat Alone.” It’s about relationship building, which is fundamental to my perspective of sales. It fed the desire I have to build phenomenal relationships with people to the point that they never second-guess my devotion to their best interest. It’s also insurance against never having to make a cold call, because who likes getting the phone slammed in their face anyway?

“Never Eat Alone” is written by one of my favorite authors Keith Ferrazzi, who stresses the importance of developing relationships to build value and doing it over and over again. You end up building champions: people who are devoted to helping you succeed.

In my real estate business, Dwell Music City, I have numerous champions, including those who have sent me more than ten deals apiece. They’re doing this because they know my team and I are going to provide their family and friends with unparalleled service, a high level of competency (we set records 75% of the time and no other team can claim that) and because I’m devoted to protecting their best interest.

  1. Influence: The Psychology of Persuasioninfluence

Written by psychologist Dr. Robert Cialdini based on 35-years of evidence-based research, in which he discovered what influences people to say yes and to make purchases. He explores the six core influences that cause us to give in, and the more aware of these you are, the more you can be prepared to make wiser decisions and to also use them in selling with integrity.  

What I love about this one is it helped me understand what’s happening in our minds beneath the surface when we are making decisions and why we consciously or unconsciously make certain decisions.  It’s so good that it’s one of the first resources I send one of my new team members through.  

  1. Integrity of Sellingselling

I love this book, and make it a stable and foundational read for my sales team.  The author, Ron Willingham, uncovers the common manipulative tactics often used in sales. Instead he gives a clear and honorable approach to sales, while teaching ground-up processes to selling with greater integrity, learning to listen, serve and bring the best value and the best benefit to your client.

One part he  explains exceptionally well is the Interview step in the sales process. In this book lies the highest principles of selling, and it’s something every salesperson should read.

  1. The Ultimate Sales Machinesales

The author of this book, Chet Holmes, worked for Warren Buffet and Chad Monger, and was by far the best salesperson in their organizations. The pages of this read contain stories of building great organizations, amazing strategies and enthralling lessons.

Highly, highly recommend.

  1. Secrets of Closing the Salesecrets

I’ve read it twice and listened to the audio twice.  So, four times I’ve read this book and it’s one of my highest recommended books.  This book was written by Zig Ziglar, who also lived by the foundational principle that selling is serving. He teaches some of the most necessary and basic skills, including the skill of overcoming objections.

Part of the responsibility of the salesperson is to be so devoted to the client that they will help them get out of their own way. A client’s path is often strewn with objections; excuses which are layered in fear, procrastination or self-doubt, things that can prevent them from doing what they really want and ultimately hinder them from progressing in life.

Overcoming objections and developing a great sales process is essential to serving people well.

  1. Beyond Reasonreason

When I was in an airport at the age of 25-years-old, I heard this guy talking on his phone behind me and it struck me that he could be the famous super-agent Scott Boras, the greatest sports agent in the world at the time. I turned around and asked him, “By any chance, are you Scott Boras?” “Yes.” “Wow,” I said, “I’m Mike Zeller and I’m a big fan of yours. I’ve heard so much about your record contracts.” Scott Boras was responsible for J.D. Drew and Alex Rodriguez; the most lucrative sports contracts ever drawn at the time. “I’m new in my sales career, and you’re a pro at negotiating. Just curious, what books would you recommend that I read for negotiating?”

This was one of them, written by a guy named Roger Fisher, and it teaches how to understand the influence of emotions in negotiating. Through this book, I’ve learned how to manage my own emotions and also how to uncover the other party and work with them, instead of the commonly utilized dog-eat-dog approach to sales which isn’t advantageous to either party.

  1. The Power of Full Engagementreason

I recommend this book because one of the vital things we must do as salespeople is manage our own energy, ideally before we’re completely burnt-out. This book goes through managing four quadrants of energy.

1.) Spiritual, which equals purpose. Staying anchored to your spiritual purpose keeps you anchored to, motivated towards and inspired about your mission.

2.) Physical. You and I both know those days when we’re chasing after deal after deal after deal, exhausting ourselves, not eating well, not working out, and we consequently find ourselves with little to no energy at some point during the day. At its base level, sales is simply a transference of feeling from one person to another, so if we have low energy, we have low feeling, and without feeling and energy pulsing through our veins, we have no energy to transfer to others during our interactions with them.

3.) Emotional. Managing your emotions so that you are filled with strong momentum, minimizing your time when you are around people who deplete you, and doing your best to keep yourself in a healthy emotional state are all keys to helping you serve your clients better.

4.) Mental energy. This means fueling and stretching your mind, but also managing when and where your mental energy goes so that when the time comes, you can be fully engaged and focused on serving your clients.

This book gave me the permission and the justification to take more time off and go on longer trips, because I came back from those trips rejuvenated and inspired. I would get more done in a week than I would get done in a month because I was so infused with energy.

  1. The Referral Enginereferral

This book takes you through a great process for building an engine of referral generation, which includes learning to ask for them. One of the things I’ve learned to do is ask my clients, “Who do you know who is looking to buy or sell a home in today’s market?”

It communicates to the client that I value my own services to such a high level that I am confident enough to ask for a referral (which they usually respect, especially if I’ve served them well) and the second thing I do is ask if they would mind making a connection for me via text or email, so that I have a warm introduction, which makes the connection almost seamless for me and for them.

  1.  Selling with Noble Purposenoble

My brilliant buddy, Nigel Green, who is no slouch when it comes to sales, highly recommended and purchased this book by Lisa Mcleod for me.

It goes through the noble selling purpose, and how to fully anchor yourself to it, so that you’re able to continually remind your company and yourself of the deeper, foundational values you’re about.

  1. Think and Grow Richrich

A classic by Napoleon Hill, this book is actually a success principles read, but it’s without doubt integral to winning in sales, and more importantly, in life. No one has written a better success book than this. Hill was commissioned by Andrew Carnegie to go out into the world, find and study the world’s most successful people, identify what they’ve done and share their principles with the world, which he did over the period of 25 years.

This much extensive research is worth reading, trust me. You’ll be glad you did.

Looking back through this list, I realize I’ve read many of these titles two or three times. I would recommend you do the same if you want to become extraordinary, unstoppable, and highly-respected in sales.

Because what is the highest purpose of selling?

The highest purpose of selling is to serve and make the world a better place, by leading your clients to where they ultimately already wish to go.   

If you’re in sales or you aspire to be, value and esteem your craft as you provide tremendous value to the world and our culture when you serve people at the highest level.  You advance companies, you advance ideas, you help move people towards living out their dreams and their goals.  

That’s nothing to take lightly.